TomTom and Microsoft have joined forces to bring the power of generative artificial intelligence (AI) to the automotive industry. Through Microsoft’s advancements in AI, TomTom has developed an innovative conversational automotive assistant that takes voice interaction to the next level.
This AI-powered assistant allows drivers to engage in natural conversations with their vehicles. They can request the assistant to navigate to a specific location, find places of interest along the route, and even control onboard systems, such as adjusting the temperature or changing the radio station. All of this can be done with a simple voice command.
To create this solution, TomTom leveraged Microsoft Azure OpenAI Service, which harnesses the capabilities of large language models. In addition, they integrated Azure Kubernetes Services, Azure Cosmos DB, and Azure Cognitive Services. This integration allows the voice assistant to be easily incorporated into other automotive infotainment systems, enabling manufacturers to customize the interface while maintaining their brand identity and providing an exceptional driver experience.
Mike Schoofs, Chief Revenue Officer at TomTom, expressed his enthusiasm for the collaboration with Microsoft, stating that they are transforming the in-vehicle experience by combining their expertise in navigation and technology. He believes that this groundbreaking technology will revolutionize the way people interact with their vehicles, offering convenience and reliability.
Dominik Wee, Corporate Vice President for Manufacturing and Mobility at Microsoft, highlighted the potential of this partnership to drive innovation across the entire automotive sector. The integration of AI advancements from Microsoft with TomTom’s automotive expertise will provide drivers and carmakers with powerful AI tools. Original equipment manufacturers (OEMs) can now offer highly differentiated and unique cockpit experiences while maintaining their brand identity.
The partnership between TomTom and Microsoft began in 2016 when TomTom started powering Azure Maps location services. Since then, the collaboration has expanded to include mapping data and services for Microsoft’s first-party maps. This latest venture focuses on generative AI-powered automotive solutions, as well as the development of an in-vehicle digital cockpit and infotainment solution with cloud analytics.
With TomTom and Microsoft leading the way, voice interaction in vehicles will be transformed, enhancing the driving experience and opening the door to endless possibilities for future automotive innovations.
1. What is the collaboration between TomTom and Microsoft about?
TomTom and Microsoft have collaborated to bring generative AI technology to the automotive industry. Through this partnership, TomTom has developed a conversational automotive assistant that allows drivers to interact with their vehicles using voice commands.
2. What can drivers do with the AI-powered assistant?
Drivers can use the AI-powered assistant to perform various tasks such as requesting navigation to a specific location, finding places of interest along the route, and controlling onboard systems like temperature adjustment or changing the radio station.
3. How was this solution created?
TomTom leveraged Microsoft Azure OpenAI Service, along with Azure Kubernetes Services, Azure Cosmos DB, and Azure Cognitive Services, to create the voice assistant. These technologies enable easy integration into automotive infotainment systems, allowing manufacturers to customize the interface while maintaining their brand identity.
4. What are the potential benefits of this collaboration?
According to Mike Schoofs, Chief Revenue Officer at TomTom, this collaboration between TomTom and Microsoft has the potential to revolutionize the way people interact with their vehicles. It offers convenience, reliability, and a transformative in-vehicle experience.
5. How will the partnership benefit the automotive sector?
Dominik Wee, Corporate Vice President for Manufacturing and Mobility at Microsoft, believes that the partnership will drive innovation across the entire automotive sector. By integrating Microsoft’s AI advancements with TomTom’s automotive expertise, drivers and carmakers can have access to powerful AI tools and create unique cockpit experiences while maintaining their brand identity.
1. Generative artificial intelligence (AI): AI technology that is capable of generating content, responses, or solutions based on large language models.
2. Conversational automotive assistant: In this context, it refers to an AI-powered assistant that allows drivers to interact with their vehicles using natural voice commands.
3. Azure Kubernetes Services: A managed container orchestration service provided by Microsoft Azure.
4. Azure Cosmos DB: A globally distributed and multi-model database service provided by Microsoft Azure.
5. Azure Cognitive Services: A collection of cloud-based AI services and APIs provided by Microsoft Azure.
Oliwier Głogulski is a distinguished author and expert in the field of new technology equipment and services. His work is characterized by in-depth analyses and reviews of the latest tech innovations. Głogulski’s articles and publications are valued for their comprehensive coverage and insightful perspectives on emerging trends and technologies. His contributions significantly influence consumer and professional understanding of the rapidly evolving tech landscape.