John Mueller: A Decade of SEO Support on Special Occasions

During the festive season, Google’s Senior Search Analyst and Search Relations team lead, John Mueller, continued his tradition of providing invaluable SEO support to webmasters, site owners, publishers, and SEO experts. For over 16 years, John has been lending a helping hand during special occasions like New Year’s Eve and Christmas.

While browsing through Reddit threads, John answered various queries and concerns related to website maintenance and optimization. One user sought assistance with a website being copied, to which John suggested using the DMCA process—a commonly used method for such cases.

Another thread focused on the importance of maintaining the main content of a webpage on Google Search Console (GSC). John encouraged the user to share specific URLs with him, promising to forward them to the appropriate team for further assistance.

In response to a rather lighthearted question about purchasing a Fiverr service for DR & DA (Domain Rating & Domain Authority) 50, John playfully apologized for his initial misunderstanding, assuring the user that he was only trolling. He concluded by expressing his hope that all was well for them outside of Reddit.

One user raised concerns regarding a 4xx broken link error in SEMrush. John advised the user to ignore such errors, explaining that it is natural for pages to come and go on the web. He further recommended using HTTP 404/410 status codes to indicate page deletions. For page renaming, John suggested implementing redirects, and if a page is no longer needed, leaving it deleted.

When a user inquired about external links pointing to URL versions with partial encoding, John mentioned setting up redirects for accidental typos in links. However, he emphasized that such changes would not necessarily have any significant SEO effects.

Addressing a question about how Google tracks location, John suggested using ccTLDs (country code top-level domains) to target specific countries. For websites aiming to be global, he advised using gTLDs (generic top-level domains). He cautioned that some TLDs may appear country-specific but are classified as gTLDs and vice versa.

Regarding the use of keyword domain names for SEO purposes, John recommended against relying solely on them. He explained that a keyword domain name might limit future keyword targeting and hinder brand recognition.

When a user faced difficulties with the URL Inspection Tool after repointing DNS, John reassured them that the issue was likely due to the old IP address being cached. He suggested setting the DNS “TTL” (Time to Live) to a low duration to facilitate a faster switch.

Lastly, in response to a concern about a sudden influx of referred traffic from suspicious-looking websites with no substantial traffic, John simply advised the user to filter or block the referral in their tracking tools.

Through his extensive participation on platforms like Reddit, Mastodon, and X.Forum, John Mueller has established a reputation as a valuable source of SEO guidance and support. His dedication to helping webmasters and site owners during holiday seasons continues to benefit the digital community year after year.

FAQ:

1. How can I deal with a website being copied?
John Mueller suggests using the DMCA process, which is commonly used for such cases.

2. How can I maintain the main content of a webpage on Google Search Console (GSC)?
John encourages sharing specific URLs with him, as he can forward them to the appropriate team for further assistance.

3. What should I do about 4xx broken link errors in SEMrush?
John advises ignoring such errors, as pages come and go on the web. For page deletions, he recommends using HTTP 404/410 status codes, and for page renaming, he suggests implementing redirects.

4. What should I do about external links with partial encoding?
John mentions setting up redirects for accidental typos in links, but he emphasizes that such changes may not have significant SEO effects.

5. How can I target specific countries with my website?
John suggests using ccTLDs (country code top-level domains) for specific countries and gTLDs (generic top-level domains) for global websites.

6. Is it advisable to rely solely on keyword domain names for SEO?
John recommends against relying solely on keyword domain names, as they may limit future keyword targeting and hinder brand recognition.

7. What should I do if I face difficulties with the URL Inspection Tool after repointing DNS?
John suggests that the issue may be due to the old IP address being cached, and recommends setting the DNS “TTL” (Time to Live) to a low duration to facilitate a faster switch.

8. How should I deal with a sudden influx of referred traffic from suspicious-looking websites?
John advises filtering or blocking the referral in your tracking tools.

Definitions:

– DMCA: The Digital Millennium Copyright Act, a US copyright law that provides a framework for addressing online copyright infringement.
– URL: Uniform Resource Locator, the address of a webpage or resource on the internet.
– SEO: Search Engine Optimization, the practice of improving a website’s visibility in search engine results.
– GSC: Google Search Console, a free tool provided by Google that helps analyze and optimize websites.
– TLD: Top-Level Domain, the highest level in the domain name system hierarchy, such as “.com” or “.org”.
– HTTP: Hypertext Transfer Protocol, the protocol used for transferring data over the internet.

Related links:
– Reddit
– Mastodon
– Google Search Console

Leave a Comment

. . . . . . . . . . . . . . . . . . . . . . . . . .