Global Influencers Converge on Tbilisi for Premier Digital Conference

Tbilisi, Georgia’s vibrant capital, is playing host to a prestigious gathering of the digital elite as about 200 influencers from diverse regions including the UK, USA, Germany, Poland, and Spain make their way to the city for the Traverse digital conference’s ninth edition. This marks a milestone for the event’s history, being the first time it is held in Tbilisi and shining an international spotlight on Georgia.

The conference, a melting pot of creativity and expertise, is assembled by Traverse—an influencer marketing and event agency with a vast network ranging from bloggers to podcasters and Instagram stars. Spanning from January 30 to February 10, the event is studded with industry heavyweights such as BBC’s own Gavin Ramjaun and Instagram sensation Rich McCorry.

Maia Omiadze, the Georgian National Tourism Administration’s chief, voices optimism about the event’s impact, foreseeing extensive coverage of Georgia’s unique tourist attractions on global media through the narratives these influencers will craft.

The raison d’être of the event, as expressed by Michael Ball, the conference organizer, is to envelop influencers in Georgia’s rich culture, culinary feats, and enviable wines, kindling in them the urge to narrate Georgia’s story to their audience.

Attendees are set to dive into an immersive exploration of Georgia’s winter allure, from the cobblestone charm of Tbilisi to snow-draped Mestia and the slopes of Gudauri. With their visit to these locations, influencers are expected to capture and share experiences that could boost Georgia’s image as a destination worth visiting, benefitting the country’s visibility and tourism industry.

FAQ Section:

What is the Traverse Digital Conference?
The Traverse Digital Conference is a prestigious gathering of digital content creators, including bloggers, podcasters, and social media influencers from around the world. This conference aims to bring together individuals with significant online influence to exchange ideas and collaborate on creative projects.

Where is the event being held this year?
For its ninth edition, the Traverse Digital Conference is being held in Tbilisi, the capital of Georgia. This is the first time the event is taking place in Tbilisi.

When is the conference taking place?
The conference spans from January 30 to February 10.

Who are some of the notable attendees?
Attendees include industry notables such as BBC’s Gavin Ramjaun and Instagram sensation Rich McCorry.

What is the expected impact of the conference?
The event is expected to provide extensive coverage of Georgia’s unique tourist attractions through the content created by the influencers. This could significantly boost Georgia’s image as a tourist destination and benefit its visibility and tourism industry.

What type of activities will the influencers participate in?
Influencers will explore various Georgian locations during the winter season, including the cobblestone streets of Tbilisi, the snow-covered region of Mestia, and the ski slopes of Gudauri. They are expected to capture and share their experiences across their platforms.


Influencer Marketing: A form of marketing that focuses on using key leaders or personalities to drive a brand’s message to a larger market. Influencers can persuade others due to their authority, knowledge, position, or relationship with their audience.

Industry Heavyweights: Prominent and influential figures in a particular industry.

Culinary Feats: Impressive achievements or skills in cooking and cuisine.

Raison d’être: A French term meaning “reason for being”; the most important reason or purpose for someone or something’s existence.

Suggested Related Links:

BBC – For information and news from one of the conference’s notable attendees.

Instagram – To view content from influencers like Rich McCorry and others attending the conference.

Georgian National Tourism Administration – For more details on Georgia’s tourist attractions and the conference’s impact on tourism.

Gregory Adamowicz

Gregory Adamowicz is an influential figure in the world of robotics and automation. His groundbreaking work primarily revolves around the development of advanced robotic systems for industrial applications. Adamowicz’s expertise in integrating artificial intelligence with robotics has led to the creation of more efficient, precise, and intelligent machinery, greatly enhancing production capabilities in various sectors. His contributions are not only pivotal in driving technological advancements in automation but also play a significant role in shaping the future of manufacturing and industrial processes, making him a respected and innovative leader in the field.

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